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Business & Employment

The manufacturing industry is the largest contributor in terms of GDP (9.9%), closely followed by healthcare and social assistance (9.7%), which is also the leading industry in terms of employment (14% of filled jobs). Twenty-nine percent of workers are employed in knowledge-intensive industries, which is below the national average of 32%. The unemployment rate in Tauranga stands at 7.6% (2013 census data), and employment is growing at a rate of 3.7%, compared to 2.4% in all New Zealand. This brings us to 61,057 jobs filled in 2015.

Graph of leading employment industries

Leading employment industries in Tauranga – Infometrics 2015 Tauranga City economic profile

There are 14,289 businesses located in Tauranga. After a time of slow (0.7%) to negative (-2.4%) growth in the number of businesses from 2009 to 2013, the growth in business units here is on the way up again (+2.6% in 2014, and +2.7% in 2015), reflecting the overall increasing economic activity. The majority of businesses in Tauranga are small to medium enterprises (SMEs). They have 4.3 employees on average, on a par with the rest of New Zealand. Most of the businesses here are sole-traders (or owners-operators) with no employees. At the other end of the spectrum, we have 61 companies employing 100 people and over in Tauranga (an increase of 9% over 2015).

Sources: SmartGrowth, Statistics New Zealand (2013 census data) and Infometrics (2015 Tauranga City economic profile)


Last Reviewed: 04/05/2016